Soraa beautifies LâOrÃ©al in Jakarta
Soraa beautifies LâOrÃ©al in Jakarta 51 minutes ago | 166 Views Soraa lamps have been installed at the L'OrÃ©al Academy in Jakarta, Indonesia where they train beauty professionals to be trend-setters in the industry. (Antara/BUSINESS WIRE) LONDON--(Antara/BUSINESS WIRE)-- Soraa, the world leader in high-quality LED lighting and illuminator of many the worldâs most famous historical buildings, museums, hotels, and luxury retailers, announced itâs working with beauty giant, LâOrÃ©al, known globally for makeup and cosmetics to haircare and perfume.
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Soraa lamps have been installed at the LâOrÃ©al Academy in Jakarta, Indonesia where they train beauty professionals to be trend-setters in the industry, inspiring hairdressers with innovation and an understanding of local expectations and aspirations. Because of this, it is essential for the academyâs classrooms to have a colour quality that ensures the companyâs professional hair colours are rendered accurately.
To help give the LâOrÃ©al Academy the beauty makeover they were looking for, interior designer Jenny Kartika Harto from Iconic Interior Design directed the Academy to lighting designer Lenny Pariyanto of LITO Special Lighting Consultants. To light the classrooms, Pariyanto selected Soraa to illuminate the space.
âIn an environment where lighting is critical, requiring high colour rendering, Soraa was the perfect fit,â said Lenny Pariyanto. âSoraa lamps enable LâOrÃ©al hairdressers to confidently select the truest colour for their cus tomers.â
âThe LâOrÃ©al brand is known worldwide, and as such, academy students and customers expect world-leading training and experience in our classrooms and salons. Soraaâs lighting has helped us create an atmosphere that our students have come to appreciate and rely on in our new modern facility,â said Queentia Tampubolon, Brand General Manager LâOrÃ©al Professionnel Indonesia. âNot only does the lighting draw the customers and students to LâOrÃ©alâs vibrant products, it also creates the perfect atmosphere for students to be inspired.â
The stylistsâ hair products and the customersâ hair, are now beautifully and accurately rendered by Soraa VIVID Colorâ¢ technology which utilises all colours of the visible spectrum achieving a colour rendering index (CRI) of 95 and deep red (R9) rendering of 95. Soraa lamps also feature Soraa Natural Whiteâ¢ technology yielding infinite shades of white revealing warm rich tones and cool bright whites with accurac y.
For more information on Soraaâs LED lamps, please visit: www.soraa.com.
Photo credit: Sefval Mogalana
Pioneering lamps built from pure gallium nitride substrates (GaN on GaNâ¢); Soraa has made lighting, simply perfect. Soraaâs full spectrum lamps have superior colour rendering and beam characteristics compared to lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is based in Fremont California, where it manufactures its LEDs.
Please visit us at www.soraa.com and follow us on Twitter, Facebook, Instagram, and LinkedIn.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170904005015/en/
Andy Beck, 001-202-587-5634
Dawn Andersen, 510-456-2262
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