Calvin Klein, Inc. announces the opening of multi-brand lifestyle stores in Shanghai and DÃ¼sseldorf
Calvin Klein, Inc. announces the opening of multi-brand lifestyle stores in Shanghai and DÃ¼sseldorf 40 minutes ago | 139 Views CALVIN KLEIN Multi-Brand Lifestyle Store, DÃ¼sseldorf, Germany (Antara/BUSINESS WIRE) NEW YORK--(Antara/BUSINESS WIRE)-- Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today announced the opening of new CALVIN KLEIN multi-brand lifestyle stores in Shanghai, China and DÃ¼sseldorf, Germany. Each store is a flagship and features the brandâs latest retail design concepts.
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The 6,000 square foot, two-story Shanghai store is located in Raffles City and offers menâs and womenâs CK Calvin Klein, CALVIN KLEIN JEANS, CALVIN KLEIN UNDERWEAR and CALVIN KLEIN PERFORMANCE apparel and accessories. The new store in DÃ¼sseldorf is located on KÃ¶nigsallee Boulevard and spans three floors and over 3,500 square feet, and offers menâs and womenâs Calvin Klein sportswear and accessories, CALVIN KLEIN JEANS, CALVIN KLEIN UNDERWEAR and CALVIN KLEIN SWIMWEAR.
The new design concept for each of these retail locations communicates the brandâs minimal, modern aesthetic with a fresh addition of color and sumptuous materials to enhance the consumer experience. Vibrant cobalt blue curtains frame the entrance, while geometric-shaped lush rugs in soft pink set a luxurious tone and contribute an elegant counterpoint to the gray concrete. Kvadrat/Raf Simons fabric is utilized throughout as well as Utrecht chairs by Gerrit Thomas Rietveld, which are distributed by Cassina. Oversized silhouette cut-out images of models in the brandâs latest styles are suspended from the ceiling, delineating spaces and communicating the product story of the store.
Digital technology is also utilized throughout the stores, offering consumers the opportunity to actively participate in a personalized shopping experience and engage with the products and the brand in new, unique ways. Interactive video and denim fit guide walls allow consumers to browse items featured in the brandâs current campaign and make selections to try on in-store. In the Shanghai location, an interactive video table invites consumers to explore the brand on a deeper level via newspaper, magazine and online articles on the brand, key milestones, runway show videos and recent events, a s well as the brandâs official social media platforms.
âOur new flagship stores in Shanghai and DÃ¼sseldorf represent CALVIN KLEINâs commitment to strong consumer experience, technological innovation, and unmatched brand equity for our global audience,â said Steve Shiffman, Chief Executive Officer, Calvin Klein, Inc. âAs we continue to focus on expanding CALVIN KLEINâs global footprint, it is our objective to bring a best-in-class retail experience to key markets and shopping destinations around the world.â
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of C ALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. CALVIN KLEIN employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.
With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 35,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic CALVINKLEIN, TOMMYHILFIGER, VanHeusen, IZOD, ARROW, Speedo*, Warnerâs, Olga and True&Co. brands, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Limited.
EDITORIAL CREDIT: CALVIN KLEIN
IMAGE CREDITS â" SHANGHAI: Â© 2017 Andy Shen
IMAGE CREDITS â" DÃSSELDORF: Â© 2017 Huy Nguyen
SOCIAL MEDIA: fac ebook.com/calvinklein; calvinklein.tumblr.com; google.com/+calvinklein; youtube.com/calvinklein; twitter.com/calvinklein; instagram.com/calvinklein; pinterest.com/calvinklein
brand handle: @calvinklein
View source version on businesswire.com: http://www.businesswire.com/news/home/20170928005736/en/
Calvin Klein, Inc.
Alexandra Wagner, 212-292-9794
SVP, Corporate Communications
Amanda PeÃ±a, 212-292-9223
Director, Corporate Communications
Source: Calvin Klein, Inc.
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